LOCAL CIDER BRAND UNVEILS ‘ODE TO LOCKDOWN’ MURAL


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Event Listing Info:

Event categories

Date/Time
Date(s) - 25/06/2021 - 25/07/2021
Start time
00:00

Location: Custard factory, Digbeth
More info about the venue & events at the above link.

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Birmingham based cider, Kingstone Press, part of Aston Manor Cider, has partnered with a local illustrator to unveil a huge ‘Ode to Lockdown’ mural in the heart of the West Midlands.

 

Kingstone Press has teamed up with local Birmingham artist, Jimmy Rogers, to create the unique mural on display at The Custard Factory in Digbeth to reflect the lives we have been living since March last year.

 

The two have come together to create a mural that depicts the recent lifestyle adjustments, including social distancing, video calls, meeting outdoors and most importantly celebrating the efforts of the NHS.  The mural takes passers-by on a journey through the weird and whacky moments we have endured over the last year and celebrates the moments we are now able to share together again – aiming to raise a smile as people walk by. For those Eagle-eyed passers-by, look out for the likes of clapping for the NHS, rainbows, and the hit craze of baking banana bread.

 

For city revellers in and around Birmingham and local areas, the ‘Ode to Lockdown’ mural also includes an interactive AR lens that brings elements of the wall to life for an immersive experience. As part of the interactive element of the mural, people who scan the QR code to activate the AR lens, can enter a VIP competition to win a year’s supply of Kingstone Press Cider.

 

Commenting on the mural’s unveiling, Katie Walker, Brand Manager for Kingstone Press at Aston Manor Cider, said: “We are very proud to unveil our ‘Ode to Lockdown’ mural outside The Custard Factory in Digbeth. As a Birmingham based Cider brand, we understand the love and affection local people have for Digbeth and its culture. Digbeth is such a vibrant, artistic spot in the heart of Birmingham, making it the perfect place for our mural, celebrating the fact that we will be able to enjoy a pint of Kingstone Press together again.

 

“As part of creating the mural here at home in Birmingham, it was important for us to provide the opportunity for a local illustrator who knows the city well, to help bring our ‘Ode to Lockdown’ to life, with their own personal touch and inspiration. Working with local artist Jimmy has been a delight and we cannot thank him enough for the amazing work and detail he has put in the piece. We can’t wait raise a glass together in the future!”

 

Local Birmingham artist, Jimmy Rogers, said: “Being from the local area, it is a real privilege to work alongside such a well-known, fun, Birmingham-based brand like Kingstone Press Cider. When designing the mural, I was inspired by the country coming together to combat the virus. To me, the Kingstone Press mural reflects all the things we’ve had to go through together, while we’ve had to stay apart. Whether that was working from home on an ironing board, binge-watching TV, or getting out for your one hour of daily exercise – I hope people will look at the mural and see an element that resonates with them from over the past year and build some excitement for that next cider together”.

 

The ‘Ode to Lockdown’ mural can be found outside The Custard Factory in Digbeth and will be present until Sunday 25th July. The Kingstone Press Cider competition closes on midnight Friday 16th July.

 

For more information, please visit: https://www.kingstonepress.co.uk/





Website: Full link http://www.yoursite.com
https://www.kingstonepress.co.uk/

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